Did you know that one of the biggest polluters in Hong Kong, and around the world, is the fashion industry – or more specifically, fast-fashion. While we understand that fashion is a fun and exciting world to explore, there’s no reason that you can’t look good and feel good about helping the environment too. Just take a look at these sustainable and eco-friendly fashion brands available in the 852.
Basics for Basics
Offering a range of sporty, chic, and minimalistic apparel, Basics for Basics is an ethical online fashion brand based in Hong Kong. Dedicated to finding the best solutions for a lower carbon footprint, the brand works hard to ensure that all products are made with care by using mainly surplus fabrics, organic cotton, and other sustainable materials. Without losing focus on creating fashionable garments for your everyday wear, this local fashion brand has all of your wardrobe essentials covered.
Basics for Basics, 11D, E-tat Industrial Building, 4 Heung Yip Road, Wong Chuk Hang
With a design mission to make chic streetwear for the ethically and environmentally conscious consumer, online fashion brand A.C.F. Clothing uses “deadstock” fabrics – i.e. textiles that would otherwise be thrown away in landfills by factories – to create bold silhouettes, unique colour combinations, and gender-neutral garments. This also means that no harmful chemical dyes are used during the production process. Made to be long-lasting and trans-seasonal, A.C.F Clothing can satisfy all of your fashion needs, without any of the guilt.
A.C.F. Clothing, contact the brand via the website
From its signature geometric prints, to maternity leggings for pregnant mamas, RUMI X is one of the most popular homegrown activewear brands in Hong Kong. Not only is the brand’s innovative activewear incredibly adorable, it’s also made with sustainable fibres from recycled plastic bottles, water-based ink dyes, and upcycled coffee grounds, which helps to keep both you and the environment in good shape.
RUMI X, 1801, 18/F, Waga Commercial Centre, 99 Wellington Street, Central
Tired of having to choose between fast-fashion products that don’t last, and luxury branded goods with unrealistic price tags, brother and sister duo James and Madi teamed up to create Paper Shades, an eco-friendly sunglasses brand. With sustainability being a key focus, the brand ensures that every product is 100 percent recyclable. This means that everything from the base frame made from recycled paper, right down to the tiny hinges can all be recycled. Unique, fun, and eco-friendly, these are the only pair of shades you will ever need.
Paper Shades, contact via email at email@example.com
A Boy Named Sue
A Boy Named Sue has a simple goal – to show that ethics and aesthetics are not mutually exclusive. Tired of the environmental degradation caused by the fashion industry, the brand’s founders Sam and Tania set out to convey the message that fashion should be all about beautiful pieces that are made with integrity, or in their own words, “cool clothes with a conscience”. Selling garments made by different brands from around the world, this online boutique works only with eco-conscious designers, brands motivated by a people-driven cause, and local independent designers in Hong Kong who encourage the use of eco-friendly practices and sustainable materials.
A Boy Named Sue, contact the brand via email at firstname.lastname@example.org
From eco-conscious wardrobe staples to versatile ready-to-wear items, local fashion brand Kay Li has got you covered. The brand was established by Hong Kong-born fashion designer Kay Li, who cares about sustainability just as much as she cares about creating androgynous and statement-making designs. Not only does Li donate roll fabrics, scrap pieces, and extra trims to art departments at local schools, she also ensures that the environmental impact of her production process is kept to a minimum by eliminating waste with small-batch production, and modern technology such as 3D printing.
Kay Li, contact the brand via the website