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Spotlight: Silver Cross – Celebrating 140 Years at the Forefront of Innovation

Leading British nursery brand Silver Cross has much to celebrate as it reached its momentous 140 year anniversary this summer, marking a significant contribution to the UK baby care market, spanning three centuries.

The Silver Cross story started in 1877 when William Wilson wheeled out the world’s first coach built ‘baby carriage’ from his Yorkshire workshop in Leeds, introducing a unique idea that would change parenting forever. The luxury pram is quite popular in the UK – in fact, the Royal Family have been patrons of it for decades – from King George VI to today’s Duchess of Cambridge. Generations of parents have given their children the best start in life with prams, pushchairs, car seats, nursery furniture, and bedding bearing the trusted Silver Cross name.

Today, Silver Cross still stands for the same original principles that Wilson held dear: uncompromising quality, painstaking craftsmanship, and innovative design. Throughout its lifetime, these principles have consistently kept Silver Cross at the forefront of the nursery market with outstanding innovation and style.

More than ten million babies have enjoyed their first views of the world from the comfort and safety of a Silver Cross pram. Loved by Royalty, celebrities, and families worldwide, the brand is firmly established as a household name due to its commitment to meeting the changing needs of modern parents.

Garnered from 140 years of rich history, Silver Cross today ensures that its wealth of experience is inherent in every product created at the brand’s Yorkshire headquarters.

From the elegant Heritage collection, including the iconic Balmoral Coach Pram, to the brand new Wave that is future-proofed for a second baby, the Silver Cross range is inspired, ingenious, and beautifully crafted. 

A collaboration with Aston Martin resulted in a limited edition travel system, which instantly became one of the most sought after prams in the world.

Each product boasts the same trademark quality, famously smooth suspension, and intelligent engineering that defines the brand.

“Silver Cross has been at the forefront of product development over the years with our designs driven from consumer feedback and the needs of parents and babies”, explains Nick Paxton, CEO of Silver Cross. “We have a saying here at Silver Cross: ‘There is no secret to making the world’s finest prams. Just take 140 years of experience and add the finest materials – the rest is easy’.

“I am proud to be part of a company which prides itself on providing children with the best start in life,” he adds. “This commitment to beautifully functional and aspirational nursery products puts Silver Cross on the map as a great British brand, and long may it continue.”


The 140th Anniversary Edition of the BALMORAL

Simply nothing else like it … the Silver Cross Balmoral is the definitive luxury pram, still crafted by hand in Yorkshire using traditional methods. It’s unique design is British engineering at its best. The iconic design exudes quality and craftsmanship, from the polished chrome chassis to the hand stitched fabrics, and the hallmark hand painted fine line detail. The gorgeous shape and detailing are matched by the famous Silver Cross ride, a wonderful bouncing glide created by the patented C-spring chassis. A sumptuous cotton pram liner and mattress ensures that your baby is transported in the greatest comfort, and with the classic Vintage Balmoral suspension, peaceful strolling is guaranteed for your newborn.

The 140th Special Edition comes with some special detailing:

  • 140TH BALMORAL PRAM: Finished in high gloss with painted hand detail.
  • BALMORAL HOOD & APRON: Hemmingbone tweed hand stitched hood and apron made from hard wearing fabrics, feature chrome plated tensioners finished with Yorkshire Rose detailing.
  • SPECIAL EDITION PLAQUE: Each of 140 Balmoral prams can be identified with their unique engraved chrome plaque.
  • LUXURY LEATHER HARNESS: The luxurious leather harness keeps your baby safe when they’re in the pram.
  • AFTER CARE KIT: The aftercare kit contains the tools and instructions on how to keep your prized pram at its best.
  • CERTIFICATE OF AUTHENTICITY: The Balmoral pram also comes with a certificate of authenticity.
  • SOLID HANDLE: The pushing handle is finished in high gloss chrome with a leatherette handle in grey.

Silver Cross shops in Hong Kong

  • 7/F Sogo, Causeway Bay, Hong Kong
  • Shop OTG59, Ground Floor, Ocean Terminal, Harbour City, Kowloon
  • Tel: (+852) 2736 4777

 

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