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Panache 2013 – A vision in pink

Saturday March 9th, 2013

It was all sparkles and sky-high heels as Panache 2013 got under way at KGV School in Kowloon last weekend.

Supporting Hong Kong Breast Cancer Foundation and sponsored by Localiiz, the student-run fashion extravaganza took to a pink glittery catwalk on Saturday (March 9th), with models and entertainers strutting their stuff in the name of charity.

The event opened with a breathtakingly beautiful ballet performance from 17-year-old Joyce Cheng, who set the tone for this year’s decidedly classy affair. Big-name brands donating their wears to Panache 2013 included Yoyo Yeung, Next, Nautica, Jack Wills, Demure and Diane Freis, but it was the aspiring designers that really stole the show.

Laura McKeown was the first student stylist up, showcasing her fabulous collection of flirty skirts and delicate floral mini-dresses inspired by her travels in Mongolia. Jessica Cheng came next with a spring wardrobe of white and neon floral body-con staples, while Molly Austin impressed in the second half of proceedings with her tailored suits and turquois pattern pieces. Rounding out the wannabe Westwoods was Jane Yip, who outdid sponsors Nautica with her maritime-themed geometric minis.

There was never a dull moment for the 500-strong sell-out audience, as the steady stream of beautiful people in beautiful clothes was only interrupted by performances that were as eclectic as they were electrifying. An Abercrombie & Fitch-esque topless parade by the Panache male models had teenage hearts in the audience a-flutter, while sultry songstress Elouise McCraken bought the house down with her powerful rendition of Titanium.

Next came explosive dance performances from Marco Ma and Clarissa Ko and student dance troop Xclusive, as well as a fresh and funky rap and chorus collaboration from Shawn Kim and Tony Eum. The show closed with a soulful serenade from impossibly talented duo Jonathan Evans and Sophie Matthews.

Perhaps the highlight of the night, however, was the bridal segment, sponsored by Emmanuel Wedding. The students in the audience were endlessly entertained by seeing their peers paired off in nuptial tableaus, and no-one could resist cooing over the pocket-sized toddler models that made an especially heart-warming display of affection.

Shahana Chowdhury, who has been involved with Panache since its 2010 debut, was nominated to take the helm as Head Organiser of this year’s event. Speaking to Localiiz before the show, she said:
“Panache 2013 took seven months of planning and was a lot of pressure. Everyone who saw last year’s show had high expectations of Panache and of me, but I managed to cope with both this and my studies with the help of a great team. It’s going to be a bit upsetting when it’s all over for me. Last year I went home on the Sunday and felt I had nothing left to do, but it always has to eventually end for every Head Organiser, so I guess my time is just here.”

To keep the Panache party vibe going for as long as possible, Localiiz is running a competition for all those who attended. If you were at Panache on Saturday, go onto our Localiiz Facebook page and tag yourself in our photos. You can then follow the link to win a fabulous photo shoot from Annie Renwick Photography or a Wardrobe Genie session from LoveIt. Special thanks to our generous businesses for donating these two great prizes.


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