top 0

Subscribe to our weekly newsletter to get our top stories delivered straight to your inbox.

Copyright © 2024 LOCALIIZ | All rights reserved

Why Nieuve ticks all our boxes for fresh 2023 outfits

By Localiiz Branded | 19 January 2023

Header image courtesy of Nieuve

A new year calls for many new things, and if you’re a keen believer in Chinese New Year customs, then one of those things is new clothes. If you’re looking for a place to shop for a fresh look, we’ve got just the thing for you to bookmark in 2023. Nieuve is an up-and-coming local fashion retailer that puts you, the wearer of their clothes, at the centre of its business!

Photo: Nieuve

What is Nieuve?

Nieuve is a local fashion retailer offering a wide selection of women’s clothing, accessories, and home décor. Originally an online-only platform, Nieuve has recently opened its first pop-up shop in PMQ! This place has an outfit for every occasion—from formal wear fit for the office and light and breathable activewear to trendy streetwear and glitzy occasion wear, you can shop them all at Nieuve! Championing minimalistic chic, each piece from Nieuve lets you show off your best side in the most comfortable garments on the market.

Photo: Nieuve

Why Nieuve ticks all our boxes for fresh 2023 outfits

So, what’s special about Nieuve? And what is it about the brand that stands out from all the others on the market? These are the tenets that Nieuve stands by:

1. Empowering through dress

A lot of fashion brands and clothing items will leave a person feeling uncomfortable about their own body. Nieuve strives to put a stop to this toxic display of beauty standards by emphasising the universality of its pieces. One look at Nieuve’s Instagram will show you the diversity in bodies that are commonly hidden away by our society’s beauty standards.

2. Simple, no-fuss styles

Sometimes, clothes can have too much of a character. Nieuve wants you to wear their pieces, not the other way around, which is why the brand offers garments with style whilst remaining minimalist, allowing your charm to shine through and be enhanced by what you’re wearing.

Photo: Nieuve

3. Free local delivery

If Nieuve’s mission and vision are attractive to you, you’ll be delighted to know that delivery to Hong Kong and Macau on all orders is free! You can shop and browse your new year outfits in peace, all while knowing that hassle-free, complimentary delivery is included in the price.

4. Garment-oriented returns

Nieuve understands that sometimes an item just doesn’t work out with the rest of the fit like you expected. That’s why Nieuve offers free returns on all orders from their site or at their shop. You can only be empowered by your dress if you feel confident whilst wearing it!

5. Easy to mix and match

Nieuve’s capsule collections allow you to live minimally while staying fashionable. With just six versatile pieces in a single collection, you can match and combine them to form a total of 24 outfits for any occasion! Whether you are hitting the gym, going to work, or simply slipping into bed after a long day, Nieuve’s capsule collection has the staple pieces you need to be comfortable and stylish from sunrise till sundown.

6. Charity involvement

InspiringGirlsHK is a local charitable organisation that specialises in helping girls aged 10 to 18 transcend gender and cultural stereotypes by connecting them with inspirational figures. In collaboration with the local charity, Nieuve has launched a new #GirlPWRHK collection with comfortable and stylish pieces guaranteed to support the best version of you this 2023. The minimalist collection features an inspiring graphic tee in black and white and a cuddly teddy wearing the same outfit. All proceeds made from the collection go to InspiringGirlsHK. You can shop the collection here

Exciting discounts

Here’s an exciting offer for all Localiiz readers! With the code LOCALIIZ10, you can get 10 percent off any order you place on Nieuve’s website! Browse through Nieuve’s brand-new autumn-winter 2023 collection and holiday collection for the perfect look.

Nieuve’s factory sample sale is also a great place for you to shop for lower-priced yet equally high-quality pieces for your closet. At just $199, you get to take home three items of your choice! Browse through the selection in-store. Now’s the time to revamp your wardrobe with the most comfortable and stylish fits for the new year!

Photo: Nieuve


Nieuve is a Hong Kong-based online fashion retail store offering women’s clothing, accessories, and home décor. From office wear, activewear, streetwear, and swimsuits to occasion wear, it simplifies fashion by offering day-to-night outfits at affordable prices. Nieuve’s capsule wardrobe collections offer pre-selected clothing sets that you can mix and match to create different outfits. It also offers free delivery for online purchases, free fitting sessions for alterations, and private photoshoot sessions.

S411, 4/F, Block A, PMQ, 35 Aberdeen Street, Central

(+852) 5172 1415