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Homegrown Fashion Brands You Need to Know About

By Jenny Leung 17 December 2018
As much as we love a good shopping spree down the high street, a lot of shops start to look the same after a while. So, instead of buying the same shirt 100 other people have already brought, why not spruce up your wardrobe with a few one-of-a-kind fashion items and innovative designs you won’t find elsewhere? We’re sure you’ll be able to stand out from the crowd with the help of these talented homegrown fashion labels. Just take a look for yourself!

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Basics for Basics

Offering a range of sporty, chic, and minimalistic apparel, Basics for Basics is an ethical online fashion brand based in Hong Kong. Dedicated to finding the best solutions for a lower carbon footprint, the brand works hard to ensure that all products are made with care by using mainly surplus fabrics, organic cotton, and other sustainable materials. Without losing focus on creating fashionable garments for your everyday wear, this local fashion brand has all of your wardrobe essentials covered. Basics for Basics, 11D, E-tat Industrial Building, 4 Heung Yip Road, Wong Chuk Hang



If you're ever in need of adding a splash of colour to your #OOTD, then MASE should be your first port of call. With a background in architecture and music, the brand’s founder, Mae Kwan, has a sharp eye for blending art with fashion in the most vibrant, creative, and captivating way. The company has now developed three separate lines which include, MASE, the brand's signature luxury handbag collections, MASE Resort, a series of casual statement pieces designed for holiday adventures, and MASE Lifestyle, a home decor collection designed to liven up any room. MASE, contact via website


Kay Li

With a mission to "empower women by celebrating their uniqueness and achievements through style that makes lasting impressions", Kay Li is a Hong Kong-born fashion designer who, since establishing her fashion label back in 2012, has gone on to showcase her work at prestigious fashion events around the world. From eco-conscious wardrobe staples to versatile ready-to-wear items, Kay Li fuses traditional craftsmanship with modern technology to highlight her androgynous and statement-making designs. Kay Li, contact via website


La French Cut

Looking for the perfect pair of killer heels that won't cost you an arm and a leg? Then La French Cut is your answer. Founded by Alice Sachot, a self-taught crafter, La French Cut is a custom-made shoe business that, without fail, goes above and beyond to create the perfect pair of shoes just for you. All materials are hand-picked, and every shoe is handmade with 100 percent genuine leather sourced from small, family-run tanneries in France, as well as Hong Kong and China. La French Cut, IONIC Mode, G/F, 123 Wellington Street, Central Four Season Hotel, Spa Shop, 6/F, 8 Finance Street, Central



Founded in 2014 by Mexican siblings, Rafael and Tamara Raya Cano, RCANO specialises in classic menswear that seamlessly combines both the vibrant and colourful touches of Mexican flair, with a sophisticated Asian twist. By using different prints, colours, and fabric to create garments that are not only stylish and elegant but also comfortable, this Hong Kong-based fashion brand is by far one of the most distinctive menswear brands around town. RCANO also offers a tail-made service where you are free to personalise every detail of the suit to create something that is uniquely you. RCANO, contact via website


Melissa Bui

Whether it's a drawing, a painted canvas, or a mixed-medium art piece, designer Melissa Bui is able to work her magic and bring her art inspirations to life through wearable fashion garments every time. If you're anything like us and love the idea of a retro-chic meets modern-fem aesthetic, then we guarantee you'll be quickly charmed by Bui's dreamy collections, season after season. Melissa Bui, 1/F, Kong Tak Building, 92 Connaught Road West, Sheung Wan, (+852) 2156 0210 (by appointment only)



Timeless, chic, and oh-so-devious – these are just a few of the words we use to describe Hong Kong's very own fashion label, SAU LEE. Designed for, and inspired by, the bold and eclectic women of the city, SAU LEE's clothing range derails from the size-zero norm of the fashion industry, catering instead to a wider range of women in different shapes and sizes. For whatever the occasion, SAU LEE has got the perfect dress for you. SAU LEE, Shop H308, Block B, PMQ, 35 Aberdeen Street, Central
Read more! Explore the rest of our Fashion section on Localiiz.

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Born in Hong Kong and raised in the UK, Jenny grew up with the best of both worlds. She loves just about anything to do with music and doesn’t shy away from belting out a tune or two when it comes to karaoke. If she’s not out and about exploring the city and practising her photography skills, she’s probably tucked up in bed with a book or glued to her laptop doing her online shopping.