Header image courtesy of Heritage Tourism Brands
The Heritage Tourism Brands group—a collective that counts Hong Kong-based luxury hotel brands such as Mandarin Oriental Hotel Group, Swire Hotels, The Peninsula Hotels, Shangri-La Hotels & Resorts, The Langham Hotels & Resorts, Harilela Hotels, and Wharf Hotels among its members—has launched a promotional video to celebrate the beauty, diversity, and resilience of Hong Kong as it emerges from the coronavirus crisis.
After a tough few months, the Heritage Tourism Brands group has come together to create a loving reminder for Hongkongers to enjoy their home and appreciate the countless factors that make the city truly unique among world cities. Have a watch of their brand-new campaign video, scored with Jacky Cheung’s heartwarming Touch of Love, and tell us that’s not an inspiring love letter to Hong Kong!
Created in late 2019, the group is working as a joint force with a common objective: to restore confidence in the vibrancy and stability of Hong Kong. The Heritage Tourism Brands group is also planning to introduce exciting experiences for local residents and regional travellers when travel restrictions are lowered, featuring a variety of cross-hotel collaborations in partnership with other major Hong Kong attractions.
“Our group, which also includes Cathay Pacific, decided to come together at a time of unprecedented crisis for the travel industry in Hong Kong in the second half of 2019,” said Dr Jennifer Cronin, President of Wharf Hotels and Chair of Heritage Tourism Brands. “We all come from different backgrounds, but we are all hoteliers who share a great love and passion for Hong Kong. Now, as we emerge from COVID-19, this objective is even more relevant.”