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5 things not to miss this upcoming CNY at East Point City

By East Point City Sponsored | 2 February 2021

This year’s celebrations for Lunar New Year look set to be quieter than normal, but that doesn’t mean you can’t still have a great time with your family! Located in Tseung Kwan O, the 400,000-square-feet East Point City shopping mall has brought together everything that makes this festive season a great one—a flower market pop-up store, speciality pop-ups and bazaars, exclusive themed decorations, savings and parking privileges, and more—all conveniently under one roof. Here is our guide to the highlights worth looking out for at East Point City this Chinese New Year.

1

Flower market pop-up store

Every year before Lunar New Year arrives, Hongkongers flock in droves to the Flower Market in Mong Kok to stock up on plants, blooms, and greenery that carry auspicious meanings and are thought to confer good luck for the coming year. After the year we’ve just endured, goodness knows we need all the luck we can get! In lieu of the Victoria Park market, escape the inevitable crowds of Mong Kok and head over to East Point City’s annual flower market pop-up store instead.

For a limited time until 11 February, there will be a flower market event selling locally grown moth orchids and other festive plants to ring in the new year with a fresh, auspicious start. Orchids have long been a popular flower in Asian culture and beyond due to their elegant appearance and stunning range of colours, and are a perennial favourite during Lunar New Year.

This year’s flower market at East Point City is centred around this special plant, and if you are a member of The Point (East Point City’s loyalty programme), you can use designated bonus points on the programme’s app and same-day electronic spending to redeem orchid varieties!

2

CNY confectionary bazaars at Eslite and Yata

Another speciality to look forward to at East Point City is every Hongkonger’s favourite bookshop and lifestyle goods store, Eslite. Available here as a Chinese New Year bazaar named Eslite Flavour, this Taiwanese brand has long been one of our favourite shops to while a day away over weekends. This new iteration is themed around “the taste of home over the new year”, and includes festive foodstuff and lifestyle products curated to make the Year of the Ox a great one. Visit the new Eslite location while it’s still around and you’re sure to find interesting trinkets to buy for your loved ones this festive season. Foodies should also make a point of checking out Japanese supermarket Yata’s food fair for food and drinks exclusive to this season.

3

Dining

Lunar New Year is all about food, of course, and to celebrate the occasion, East Point City has brought in a new range of food and beverage tenants to shake things up. Purists will love the traditional Chinese pastries and baked goods at Kee Wah or Imperial Patisserie—the latter has even collaborated with master chef Yip Wing Wah, the creator of the famous egg custard mooncake, for more innovative goodies. Don’t forget to see if you can get your hands on a tin or two of egg rolls; they’re a must-have Lunar New Year snack for all Chinese families! If you prefer chocolates and cakes to celebrate occasions with, then check out Lucullus for their confectionary and cha chaan teng-themed cookies.

All that shopping is tiring work, so fans of laksa need to stop by the new Kaya for lunch, a casual but well-decorated diner for the best of Singaporean food. For a quick pick-me-up, new addition Ocio is perfect for all-day breakfasts, pastries, and coffees. If all else fails, then Marks & Spencer and Yata will definitely stock all the food you need from Western to Eastern flavours. Be warned, if you go hungry, you’re liable to buy everything you see.

4

Toy Story-themed decorations

Rarely in animated cinema has there been a movie so universally beloved by all ages and genders like Disney and Pixar’s Toy Story. After four instalments spread over 24 years, it seems this film franchise has finally drawn to a close with Toy Story 4 in 2019, but fans young and old can still reminisce with East Point City’s Toy Story-themed Lunar New Year decorations this year! Inject your festivities with some fun and brevity with fan favourites Woody, Bo Peep, Forky, and more—this theme is sure to be a breath of fresh air compared to the traditional red and gold decorations elsewhere, so get ready for photos at these Instagrammable spots!

Photo credit: Ociokitchen (via Facebook)
5

Savings and member privileges

What can be better than enjoying a great deal when you’re indulging in retail therapy? Cash in on the auspicious act of saving money by exploring East Point City’s own loyalty programme. The Point by SHKP is available via the dedicated SHKP Malls app, and aside from the aforementioned promotion with Lunar New Year flowers, users can also look out for exclusive offers such as promo codes for food orders. Sign up for a membership for free, download the app now, and see what special promotions await you and your loved ones this festive season!

You certainly don't want to miss out on the exclusive dining rewards currently available at East Point City. From now until 28 February, The Point members can enjoy exclusive merchant offers and up to $50 instant discount upon designated spending of takeaway orders at specific restaurants via the in-app “Food Self Pick-up” function. Use the promo code EPCXM50 to enjoy a $50 instant discount upon spending $200 or EPCXM20 to enjoy a $20 instant discount upon spending $100. You can get up to 55 percent off on takeaway orders—what a steal!

Make a day out of visiting East Point City with your family, and enjoy themed decorations, a traditional flower market, limited time specialty pop-up stores, plenty of new shopping and dining options, as well as promotions and offers galore—everything you need to get into a celebratory Lunar New Year mood in 2021!

East Point City

East Point City is a flagship shopping mall under Sun Hung Kai Properties Group located in Tseung Kwan O town centre, adjacent to Hang Hau MTR station. Measuring 400,000 square feet in total area, this is the first large-scale, multi-function shopping mall in the district, housing over 180 retail outlets and a wide range of dining options.

East Point City, 8 Chung Wa Road, Tseung Kwan O

(+852) 2628 7399

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