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Hong Kong’s best organic & cruelty-free beauty brands

By Localiiz 25 March 2019 | Last Updated 23 April 2021

Header images courtesy of Glohs (via Facebook)

Originally published by Sophie Pettit. Last updated by Grace Chong.

As today’s health-savvy consumers become increasingly aware of the harmful chemicals found in skincare products, as well as the cruel implications of animal testing, more and more beauty brands are stepping up their game to source natural and ethical ingredients that don’t harm the environment—or our skin. If you’re looking to say “no” to the nasties, check out the best organic and cruelty-free beauty brands in Hong Kong.

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Photo: @coconutmatter (via Instagram)

Coconut Matter

On a mission to inspire a lifestyle of well-being and sustainability, Hong Kong-based brand Coconut Matter has nailed it when it comes to offering amazing natural products at affordable prices. Coconut Matter chooses to only work with fair trade farmers to ensure that all of the products are organically made—as well as being cruelty-free.

For their products, coconuts are harvested from naturally wild coconut trees that grow in the pristine Solomon Islands, which are untouched by pollutants and chemicals, so you know you’re getting some of the purest virgin coconut oil on the planet. From lip balms to body butters and their famous Wild Beauty virgin coconut oil, their gorgeous products not only smell fantastic, but also keep your hair and skin beautifully soft and silky all day long.

Check out their delicious Go Wild and Sleep Well body butters, which are our favourites and work wonders at making us want to get up in the morning and wind down at night.

Photo: @glohshk (via Instagram)


Founded by inspiring breast cancer survivor and Hong Kong native Giselle Lee, Glohs offers products comprised only of natural ingredients, and organic whenever possible. Lee created the brand after discovering the shocking amount of harmful chemicals used in mainstream skincare products while she was battling the illness and dealing with the side effects of her treatments. This led her to take extensive classes to learn more about mineral, essential oils, and herbal remedies, and how these substances could help her during her journey to recovery.

As a result, her extensive range of lotions, gels, serums, toners, and creams contain no synthetic fertilisers or pesticides, and instead rely on some rather interesting natural ingredients that have been used for decades and centuries to treat various skin ailments. Her Hydrate and Refine facial serum ($880), for example, contains galactomyces ferment filtrate, a by-product of fermented sake, while her balm for all skin types ($480) contains bamboo silk extract. She also shares some very important and useful advice on her blog regarding product labelling and what to look out for when browsing the shelves in conventional beauty stores.

Photo: @rareskinfuel (via Instagram)

Rare SkinFuel

Particularly amounts Asian women, the topic of ageing is quite the social pariah of topics, with wrinkles and laugh lines hastily covered up with thick foundations and concealers. Michelle Chen, a self-proclaimed “skincare believer” who is highly aware of the unnecessary shame behind age, created Rare SkinFuel to help women develop personalised skincare routines that remove the fear of change and offer inspiration.

Rare SkinFuel is cruelty-free and sustainable, utilising recyclable PET material in its packaging and committing to no animal testing in its development process. In order to deliver the highest level of product, Rare SkinFuel makes usage of a new extraction methodology, cellular extraction, to ensure that botanical properties are preserved and processes products in a heat-free blending process. Sourcing from amongst the best native Australian ingredients, production is kept small to ensure that orders are fresh for clients!

Rare SkinFuel, locations across Hong Kong Island and Kowloon

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Photo: @native_essentials (via Instagram)

Native Essentials

Skincare enthusiast and supermum Daniela Pelonara takes inspiration from across the world in running Native Essentials, having scoured through different countries and cultures for their best beauty secrets and formulas. As a woman wearing many hats and juggling many roles, Pelonara fully understands the strain of being a modern woman, and thus, created Native Essentials around the must-haves of contemporary beauty—clean and minimal lines, eco-friendly and organic, and multi-purpose, of course.

Particularly passionate about spa cultures, native beauty rituals, and botanicals, Pelonara’s Native Essentials consists of eight plant-based products that aim to parse down on complicated skincare routines. With natural essential oils, botanicals, and active ingredients from India, Thailand, China, Korea, New Zealand, Iceland, Italy, and France, there is sure to be something suitable for every skin type!

Photo: @zeroyet100 (via Instagram)


Truly a labour of love between two friends and workout buddies looking to solve their own need for clean and effective deodorant, ZeroYet100 has taken the Hong Kong beauty and skincare scene by storm. Especially in Hong Kong’s notorious summers of humid weather and polluted skies, founders Anita Patel and Sheetal Avlani sought to create a line of deodorants that is both environmentally- and bodily-friendly (both to yourself and your neighbour).

Four years after their initial launch, ZeroYet100 has since launched a line of skincare products that are toxin- and chemical-free, personally guaranteed by the founders who test all products only on themselves! With all formulation and testing done in Hong Kong, then packaged in recyclable or upcycled packaging, this brand holds true to its mantra —“nothing toxic yet 100 percent effective.”

Photo: @cozimsogood (via Instagram)

So Good Botanicals

It’s no surprise that the hot and humid climes have made many of our skins a war zone, coupled with unpredictable dry spells and sudden extensive air condition blasts. With that in mind, So Good Botanicals was created with the Hongkonger’s skin in mind in order to tackle the seemingly impossible challenge of maintaining healthy and good skin in a city of unpredictable weather and relentless stress.

Rather than creating products with harsh chemicals that dry the skin out for fast effects, So Good Botanicals utilises natural and organic plant-based ingredients, high in antibiotics, antioxidants, vitamins, antifungals, and minerals. Given that the skin is our first layer of defence against the outside world, strengthening and nourishing it with the cleanest ingredients is key to staying healthy.

So Good Botanicals commits to no animal testing and using cruelty-free formulas, offering transparency on its ingredient sourcing process and production so consumers can ensure both clean skin and conscience!

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Photo: @vitruvianofficial (via Instagram)

Vitruvian Man

Skincare is rarely a topic of discussion when it comes to men’s healthcare, with the popular trope of guys saying “Oh, I just use soap and water!” causing more harm than humour. Aiming to address the unhealthy perception of what men’s skincare should be like, Hong Kong chemist Vivian Lau created Vitruvian Man and seeks to tackle the assumption that men’s skin requires less care and sensitive treatment than women’s.

After consulting with a panel of beauty experts, dermatologists, and scientists, Vitruvian Man was created as a solution geared particularly towards men’s skin. Making full use of the best organic ingredients, its products aim to relieve not just external skincare issues, but internal stressors as well. And to address another facet of toxic masculinity, Vitruvian Man donates two percent of all profits to mental health charities!

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