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Celebrate McNuggets’ 40-year anniversary at the “Coach McNugget Art World” exhibition!

By Celia Lee 28 July 2023

Header image courtesy of Kitmin Lee and M+

McDonald’s Hong Kong is launching its first-ever themed exhibition at the M+ Arts Pavilion! On show for the next three weeks, “Coach McNugget Art World” is a unique exhibit exploring the cultural impact of the iconic fast-food item in Hong Kong. Read on to find out more about this immersive experience centred around everyone’s go-to Maccies order.

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Curated around the theme “Please Share,” the exhibition takes visitors on an immersive journey that features multidisciplinary works from artists around the world. 

The art display includes the “Team McNuggets” series by Korean-American designer VandyThePink who reimagines the brand’s iconic characters from the 1980s. Her merchandise is available for purchase, and the proceeds will be donated to the Ronald McDonald House charities in Hong Kong.

New York-based artist Jon Burgerman incorporates McNuggets into his signature whimsical creations, presenting new pieces inspired by every child’s first bite of the iconic treat, and Seoul-based artist Gyuhan Lee repurposes paper bags from McDonald’s into innovative light sculptures, using the brand’s logo as inspiration for patterns in his works. 

Photo: Kitmin Lee. Courtesy of M+.

Apart from artistic renditions of the iconic chicken nugget, a time tunnel set up at the Arts Pavilion showcases the rich and vibrant history of McDonald’s, alongside a brief account of the fast-food giant’s international reach.

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Photo: Kitmin Lee. Courtesy of M+.

“Coach McNugget Art World” further immerses visitors into the world of nuggets with interactive displays peppered across the exhibition, including a “Design-Your-Own McNugget Shapeworkshop that allows visitors to let their imagination to flow without inhibition. Visitors can later see their masterpieces featured in the McNugget metaverse.

We’re loving it—what about you? Do not miss out on this delicious exhibition and head over to the M+ Arts Pavilion this weekend! Get your tickets here.

“Coach McNugget Art World

When: 29 July–20 August

Where: M+ Arts Pavilion, West Kowloon Cultural District, Tsim Sha Tsui

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Celia Lee

Staff writer

Born and raised in Hong Kong and educated in the UK, Celia is passionate about culture, food, and different happenings in the city. When she’s not busy writing, you can find her scouting for new and trendy restaurants, getting lost in a bookstore, or baking up a storm at home.