Buy official and unofficial merchandise in Myeongdong
Myeongdong (명동) might be a shopping mecca for beauty and skincare enthusiasts, but even K-Pop fans are likely to find a piece of heaven in its underground passage that stretches along under four subway stations. Known as the Myeongdong Underground Shopping Centre (명동 지하상가), it features rows of stalls offering reasonably priced goods and services. You can easily spend a couple of hours here—and you haven’t even reached the main shopping district yet.
The underground mall is the place to be if you’re looking to bring home official and unofficial K-Pop merchandise, such as albums, posters, light sticks, calendars, keychains, enamel pins, and socks, to name a few. Some shops cater to the K-drama crowd too, selling items relating to the most talked-about television stars. You may take a break at one of the food stalls, then continue exploring the underground corridors for fashion bargains, traditional souvenirs, and more.
Myeongdong Underground Shopping Centre (명동 지하상가), 124 Toegye-ro, Chungmuro 2(i)-ga, Jung-gu, Seoul, South Korea | (+82) 2 776 8932