Origins
Being in the market for seventy years is not as easy as it seems. Srichand has humble beginnings, being founded in 1948—originally under the name Saha’osott (สหโอสถ)—by an independent pharmacy in Bangkok. Not long after, the brand purchased a natural, herb-based powder formula from an army doctor named Srichand. The powdered concoction later became the foundations of the product many Thais know and love today, with the brand changing its name to that of the aforementioned doctor’s. The powder was promoted as fitting for both the face and body, and it was actually effective for reducing acne whilst offering extra oil absorption.
The first edition packaging consists of a ziplock baggie featuring a Thewda (เทวดา)—a Thai mystical being akin to an angel—smack in the middle, surrounded by an ornate sun and swirling decals. Aside from being converted into a box-style packaging and changing the background to light blue, this design had remained (almost) the same for over half a century until their most recent rebranding campaign in 2016.