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Win a $500 coupon for an aged sushi omakase at Yu-en!

By Localiiz 25 January 2022

A multi-course, chef-led dining experience where diners are treated to a full showcase of chef recommendations, omakase (お任せ) represents the height of Japanese fine dining. As the first restaurant of its kind in Hong Kong to provide an omakase experience centred around the delicate art of aged sushi, Yu-en takes this culinary concept one step further to unlock a hidden world of flavours and textures.

Just in time for Valentine’s Day, Yu-en is giving away $500 coupons for an aged sushi omakase to five lucky Localiiz readers—now is your chance to savour the finer things in life.

For a chance to win, simply follow Yu-en’s Facebook and Instagram and let us know your favourite sushi and why in the form below. For those who have yet to taste aged sushi, the dining experience at Yu-en consists of sampling cuts of seasonal fish that have been aged using various methods, paired with sushi rice is made with akazu (red vinegar).

Our competition ends on 6 February. Winners will be contacted via email within two weeks after the end of the competition. Coupons are valid for dining in at Yu-en anytime on or before 31 December 2022 and may not be used with other discounts. Reserve your seats in advance by booking directly online. Terms and conditions apply.

This competition is brought to you by Localiiz in partnership with Yu-en.

Terms and conditions

1. Entry is open to residents of Hong Kong except employees (and their families) of (HK) Ltd, the suppliers of the prizes and any other companies associated with the competition. 2. The competition closes on 6 February 2022 at 23:45. 3. The winner will be announced after 7 February 2022. 4. The prize(s) will be awarded to the entrants who have answered the competition question(s) and judged by the Localiiz judges. 5. Reasonable efforts will be made to contact the winner(s) using the contact information provided by the entrant. If the winner(s) cannot be contacted, or are unable to comply with these terms and conditions, (Hong Kong) Limited reserves the right to offer the prize to the next eligible entrant. 6. The winner(s) agree(s) to the use of their name to make a public announcement of the prize award, and will co-operate with any other reasonable requests by (Hong Kong) Ltd relating to any post-winning publicity. 7. The entrant(s) must be aged 18 or over. 8. Proof of identity and age may be required. 9. All entries must be made directly by the person entering the competition and use of a false name or email address will result in disqualification. 10. Entries made online using methods generated by a script, macro or the use of automated devices will be void. 11. No responsibility can be accepted for entries lost, delayed or corrupted, or due to computer error in transit. 12. The prizes are as stated, are not transferable to another individual and no cash or other alternatives will be offered. 13. The winner(s) is (are) responsible for expenses and arrangements not specifically included in the prizes, including transport to the venue or additional orders. 14. Prizes are subject to availability and the prize suppliers’ terms and conditions, for example their opening hours. 15. Failure to respond, or failure to meet the eligibility requirements may result in forfeiture of the prize. 16. Where applicable, the decision of the judges is final based on the criteria set out in the promotion and no correspondence will be entered into over this decision. 17. The provider of the prize is specified within the promotional material. 18. In the event of a discrepancy between these standard terms and conditions and the details in the promotional material (or any other terms and conditions provided/referred to at the time of entry), the details of the promotional material (and any other terms and conditions provided/referred to at the time of entry) shall prevail. 19. In the case of any disputes, Localiiz reserves the right of final decision. 20. Prizes must be redeemed by 31 December 2022.


Yu-en is the first omakase restaurant in Hong Kong specialising in aged sushi, with a dry-ager on display that showcases the process of top-quality wild tuna from prestigious locations like Ōma, Aomori. Executive chef and owner Takeshi Tong has developed an original two-stage ageing technique that merges Hyoten Jukusei freezing point ageing with wet ageing and dry ageing, resulting in fish with an intense umami flavour and unparalleled complexity.

Shop B, G/F, King’s Hill, 38 Western Street, Sai Ying Pun

(+852) 9123 9102