In case you hadn't noticed, it's getting pretty humid outside. Who are we kidding, of course you've noticed. Humidity is the hot topic of Hong Kong conversation for a minimum of six months each year — not least because it dictates our wardrobe choices. Thankfully, summer no longer has to be characterised by an endless fear of sweat patches, clammy clothes, and damp fashion disasters, because fashion e-tailer Grana has come to our rescue.
Adding six irresistibly gorgeous new colours to its lightweight range of Chinese Silk pieces, we now have more options than ever when it comes to selecting our summer wardrobe. From Marzipan tops to Cornflower Blue shorts, the elegant simplicity of Chinese silk couldn't be more suited to this city if it tried.
So what's so special about Chinese Silk?
With its natural drape and sophisticated sheen, looking and
feeling graceful in a place with unfair levels of airborne moisture is a realistic option — thank goodness. Pass by Localiiz HQ on a sunny day and you're more than likely to see a silky Grana dress or shirt floating around. The best thing is that these high-quality pieces waltz straight from the office into evening socialising without a second thought, looking just as stylish as night falls as they did during the daytime. In the city that never sleeps, it's no wonder Grana's affordable essentials are proving to be such a hit.
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Affordable? Sure ...
Yes, unbelievably, Grana's price tags are just as
gorgeous as their clothes. Camisoles, tanks, and shirts in the six latest summer shades check in at just $226 to $381. Bag yourself a pair of shorts ($350) or ankle pants ($536) in the same colour for a classic two-piece look, or mix it up with a duo of different shades. Questioning the durability of your guilt-free purchases? Don't worry, these timeless pieces are in it for the long haul.
What's the secret to Grana's high-quality goods?
Graceful designs and guilt-free prices are just the start of Grana's success story. Shaking up the fashion industry with its direct approach to material sourcing, the Grana team travel across the world in search of the highest quality fabrics. It is this hands-on attitude, paired with a talented team of in-house designers, which enables Grana to offer the best quality clothing at the best possible price.
Of course, guys can get in on the Grana action too — although the silky fun is all for the ladies. The Peruvian Pima cotton range is another summer must-have for ladies and gents alike, due to its light-weight, cooling qualities. This superior cotton owes its durability and ahh-worthy softness to its super-long fibre length. With necklines to flatter all shapes (starting at just $117), you'll be amazed how long these wardrobe basics last without a fray in sight.
Try before you buy ...
High quality is no good if it doesn't fit right, we got you. Yet again Grana has found the solution, with bricks-and-mortar fitting rooms in Sheung Wan and Wong Chuk Hang to eliminate the niggling concerns of shopping online.
Swing by The Fitting Room (10am - 10pm; daily) or the Open Warehouse (Monday - Friday; 9am - 6pm) to try on the clothes, touch the fabrics, talk to the staff, and place your order. Jetting off on a summer break? Not a problem, Grana delivers across the globe.
Happy shopping!
The Fitting Room, 108 Hollywood Road, Sheung Wan, (+852) 9779 2445
Open Warehouse, Grana Office, 1/B, 2 Yip Fat Street, Wong Chuk Hang, (+852) 5808 4320
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