“Art For Everyone @HKMoA” is a city-wide art campaign that features artwork from the Hong Kong Museum of Art (HKMoA) across Hong Kong’s 18 districts. Between 23 March and 23 May 2021, 100 images of artwork selected from HKMoA’s collection will be showcased on over 260 billboards, digital displays and transport hubs, in public indoor and outdoor spaces
A first for Hong Kong, the campaign is introduced by and in celebration of the thirtieth anniversary of the non-profit organisation Friends of Hong Kong Museum of Art, which was established to support and promote the activities of HKMoA. The 100 images represented in the campaign include artworks from the museum’s four core collections: Chinese antiquities, Chinese painting and calligraphy, China trade art, and modern and Hong Kong art.
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