January 20th 2014
Towards the end of 2013, more and more reports of Hong Kong being unhappy were circulating in the press. But perhaps some frowns will be turned upside down with the help of Hélène Franchineau, Edwin Lee and Divinia Montagnon’s recently released copycat video of Pharrell Williams’ latest hit Happy.
Billed as the world’s first 24-hour music video, the original offering features 400 people getting down with their bad selves on the streets of LA at every hour of the day. The accompanying interactive website allows viewers to scroll a clock and seamlessly skip between different times and locations.