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2°EAST is a new, Hong Kong based company that makes quality, everyday watches for men, women and children.

High quality eco-friendly materials, ethical-as-can-be practises and a direct and transparent connection from the manufacturer to the consumer all combine to create watches that don’t cost the earth.

The incredibly comfortable, easily interchangeable strap options include printed NATOs featuring a variety of prints (from tropical fruits to tigers to triangles), buttery-soft vegetable tanned leather, and fine stainless steel or rose gold mesh.

2°EAST brings us sustainable luxury in a way that’s fun, personal, accessible and flexible.

For every watch sold, 2°EAST's partner Trees for the Future plants 30 trees to help end hunger, poverty and deforestation, making this a watch that doesn’t just look and feel good, but does good too.