It is no secret to Hong Kongers, especially in light of the ongoing Occupy Central movement, that our city changes regularly, practically right under our feet as well as over our heads. In a creative typographic representation of this transformation, SCAD Hong Kong Graphic Design student Ashley Cheung created ‘Massive Change’. Localiiz speaks with Cheung about the inspiration behind her design.
Featuring seven rows beginning with the text ‘Massive Changes’ the words morph into an array of Hong Kong buildings including the International Finance Centre (IFC) and Hong Kong Convention and Exhibition Centre (HKCEC). A Joseph Quinlan quote, “While largely unnoticed by investors, global urbanization is going to be one of the most powerful and important trends,” is featured at the bottom of the piece.
When asked about what inspired the piece, Cheung says the first thing that sprung to mind was Hong Kong. “I was assigned to create a poster about what I think of massive change. Since I was born and raised in Hong Kong, every change in this place is important to me,” Cheung tells Localiiz.
Thus, it was fitting that she selected a few of the most iconic buildings in the city to include in her design. Clearly, the task required a bit of trial and error in order to complement the morphing of the text into graphics. “I listed out the buildings that are more representative of Hong Kong and also the ones that are significant to me. Then, I picked out the buildings that worked best together with the letters of the text.” Her selection of buildings worked perfectly, as she not only captured the essence of change in Hong Kong, but also created a visually appealing poster.
With the current political tension in Hong Kong, Localiiz asked Cheung if there was an underlying political meaning behind her work. “I won’t say there is or is not a connection between this piece and any specific political climate. The world is changing every day, and the problem is whether you notice that or not and how these changes are important to you.”
Take a look at the rest of Cheung’s work on her Behance page.
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